Services

Omni-Planning

At Voitto, you will have your own team that works without limitations and across job titles. We will consolidate all our efforts behind your business goals and growth. This way your plan won’t be a collection of individual, semi-optimised media efforts, but an effective production where you never lose track of the plot.

We take a 360-degree look at owned and earned channels and media partners along with paid media coverage. We call this the omni-channel approach. We also look at the results as a whole and report our findings to you. All the performance reports, research findings and other data sources will be combined into one actionable package. This will give you a clear look at the situation and provide proof of effectiveness for different efforts – giving you the opportunity to manage your marketing with insight.

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  • Paid Media
  • Owned Channels
  • Earned Media
  • Partner Media
  • Contact Points
  • Digital Advertising
  • Video
  • Audio
  • Outdoor Advertising
  • Print
  • Direct
  • Channels
  • Events
  • PR
  • Word of Mouth
  • Media Purchases
  • Rate and Contract Negotiations
  • Omni-Data

Research

Research is a major part of our operations. We conduct studies that allow our clients to develop their business and help us create more accurate plans. Since we are close to the consumer, we can create studies that solve challenges and problems in your day-to-day operations. KPIs often only include data derived from research. We, however, always tailor our research to your needs. We want to make our findings as approachable as possible: summaries, conclusions and clear graphs condense all the information to an actionable package. We conduct research in Finland as well as abroad, including consumer studies and B2B target groups.

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  • Target Group Analysis
  • Segmenting
  • Potential Mapping
  • Clientele Analysis
  • Brand Research
  • Continuous Tracking
  • Competitor Tracking
  • Campaign Tracking
  • Pre-Testing
  • Social Media and News Tracking
  • Site Research
  • Concept Research
  • Mystery Shopping
  • Purchase Process Research
  • Price Flexibility Research
  • Modelling

Our strategists challenge, reform and guide you towards more revenue.

At Voitto, strategic capability is valued at every level. Every one of us understands that there are no individual actions, but everything needs to work towards a common goal. We foster this comprehensive vision and 360-degree approach to channels by constantly training and sparring with our specialists.

Training

We can create tailored courses on different aspects of marketing for our clients: everything from quick sessions to deep-delving all-day workshops or short courses. Our experts receive overwhelmingly positive feedback for our training, covering subjects such as evolving consumers, trends, digital and data-driven marketing, social media, analytics and metrics. We’re constantly measuring and anticipating upcoming trends and pick up the things that benefit our customers the most – and always present them in condensed, actionable form.

Interested? Contact us

  • The Evolving Consumer
  • Trends
  • Media Trends
  • Video
  • Digital Marketing
  • Data-Driven Marketing
  • Social Media
  • Search Engine Marketing
  • Search Engine Optimization
  • Analytics
  • Measures and Metrics

 

Voitto is fully independent and Finnish. However, our global network of partners is vast and gives us more scope than you might think.

And when you step into the world, we will always choose the right partner in each country to suit your needs best.

 

Search Engine Visibility

Search engine visibility is the cornerstone of all online presence. We focus on comprehensive search engine visibility, which takes organic visibility into account as well as paid visibility and other channels. We then use these resources to build a slick, effective package. Your business will be prominent and your customers can find what they’re looking for.

Your natural visibility will be utilized fully with the help of search engine optimization. We employ keyword research to determine the most profitable and crucial search terms and devise a strategy that will help you maximize both your organic and paid visibility.

In addition to discoverability, we closely watch onsite behaviour and optimise our actions accordingly. Our experts are continuously testing out the newest solutions and take advantage of all the best tools available.

   

Interested? Contact us

  • Search Engine Marketing (SEM)
  • Search Engine Optimisation (SEO)
  • Keyword Research
  • Content Analysis
  • Link Building
  • Competitor Analysis

Analytics

We use analytics to combine information from different sources. You will learn to understand your customers’ needs, thoughts and behaviour ever more deeply. This knowledge will give you a solid base for developing your customer experience and growing your business. Online analytics will give us information about your website’s visitors and how your site is performing in relation to its goals. One way to boost sales is to identify and clear roadblocks on your site, which will make it easier for visitors to use the site in a desirable way.

And the better you understand your customers, the better you can serve them online. Our experts can help you plan analytics, set KPIs for your business and website, implement web analytics, track visitors and social media use, sculpt strategies and train you for upcoming challenges. We can also help you develop or revise your website. With us, you have access to dependable expertise in search engine optimisation, conversion rate optimisation, content analysis, A/B testing and planning and implementing tracking.

Interested? Contact us

  • Tracking Plans and Implementation
  • Analytics Plans
  • Setting Website KPIs
  • Implementing Web Analytics
  • Social Media Tracking
  • Strategic Analytics Plans
  • Analytics Training
  • Website Development
  • Search Engine Optimisation
  • Conversion Rate Optimisation
  • Keyword Research
  • Content Analysis

“Voitto’s reports allow us to see what kind of content works best with each market. This means we know exactly what kind of material and which countries we should focus on. Our work requires fast reflexes and the ability to change course as needed, and Voitto helps us identify instances where we have room for improvement.

Laura Kääpä – Communications Officer, Valtra

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Social Media

Social media is constantly giving rise to new channels and means of influence. Numerous avenues of advertising and target groups are also available for both B2C and B2B marketing. Our experts will help you find the right solutions, whether the channel is Facebook, LinkedIn, YouTube, Instagram, Twitter, Snapchat or some new, emerging service where you want reach early adopters.

We will support you with every step in creating a social media strategy, assigning channels, planning content, production, testing and tracking. We can also teach you the correct etiquette for each channel and give your social media ambassadors the right tools. Social media lets you talk directly with your customers – both current and potential – and develop products and services together with them.

Interested? Contact us

  • Allocation
  • Optimisation
  • Channels
  • Leveraging Data
  • Content Marketing
  • Social Media Strategy
  • Testing and Learning
  • Multi-Channel Approaches

Strategy

We start every project by digging deep into your goals. If you want to improve sales, for instance, we will unpack and analyse your aspirations to guide our work. Should your sales grow with new or existing customers? Why would your current customers buy more? Which categories need to grow? Is your current clientele adequate or do you also need new customers?

All your goals are always paired with metrics that we use to track our progress. Every goal needs a metric and every metric needs a goal. The metrics also constantly shape our strategy, as we can utilise their output at every turn. By keeping track of what’s going on, we can shift course as needed, even as we’re still moving.

And whatever we do, we never forget the big picture, our vision or insight. Our solutions are always based on a strong vision. We plan ahead according to our Winning Streak formula: Goals – Insight – Solution – Results.

Interested? Contact us

  • Goals
  • Sources of Growth
  • Insight
  • Target Group Definition/Potential
  • 360° Customer Experience
  • Media Strategy
  • Influencing
  • Media Investments
  • Key Performance Indicators

Asiakastieto took a giant leap in leveraging in-house data

Asiakastieto took advantage of Voitto’s expertise to monetise and fully utilise their audience data. The task of gathering, managing and processing data was assigned to Adform and their DMP (data management platform).

Read more

 

Innovation

Developing, piloting, learning and creating is what we do and what we’re about. All of us at Voitto are always striving to renew customer experiences and marketing through our own efforts. We utilize a 70/20/10 model that encourages innovation in every customer interaction. We foster innovations together with our customers and different media outlets as well as our creative and technology partners. Digital opportunities are an intrinsic part of any new innovation – improvements in cost-effective marketing procurement, targeting accuracy, new marketing solutions and different implementations of automation come to mind. We develop solutions that use current resources more effectively, but we also look for completely new ways of doing business.

Interested? Contact us

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International Marketing

We can help your business grow in domestic as well as international markets. Finnish companies trust us with their global business and international companies rely on our support here in Finland. Target group definition, channel strategies, target culture familiarity and cost-effectiveness are all crucial factors with bigger markets. As a fully independent agency, we can choose the right partners for your goals in every market. Over the years, we have built a strong international network of close partners that we work with daily. This allows us to provide all the same services abroad as we do in Finland, including social media tracking, research, analytics and real-time reporting. In addition to global media conglomerates (Google, Facebook, Twitter), we can also evaluate target-specific regional channels (Baidu, WeChat, Naver, Yandex) and put together the right combination of channels for your needs.

International marketers will in turn contact us when they need a competent, insightful and agile partner in Finland. If an EMEA or Nordic strategy is not enough to charm Finnish consumers, we can help them see local characteristics as well as distinctions between the Nordic countries. Finns are often labelled a mobile nation, but some target groups are actually easier to reach through traditional channels. As our client, you can avoid faux pas and shed ugly stereotypes – with the help of data.

Interested? Contact us

  • Market Mapping
  • Target Group Definition
  • Channel Strategies
  • Target Culture Expertise
  • SEO for Target Markets
  • Search Engine Marketing
  • Research
  • International coordination
  • Tracking